Astro Branding: Creating More Authenticity in Your Branding with Astrology
In a sea of businesses that are carbon copies of each other, more and more people are wanting true authenticity in the brands they interact with. And it can be tricky as a business owner to stand out - especially for small businesses looking for a little leverage. Personalization is KEY for this, and the deeper and more clear of a concept and strategy you can create for your business, the better the brand turns out.
Enter astrology, a system that has been used since Mesopotamia around the 3rd millennium BCE, and backed by centuries of collective behavioral observation. WAY more than just your sun sign (think: Moon, Mercury, Venus, etc), astrology can help guide your brand towards success and authenticity by looking into the currents of the universe and aligning your visuals and messaging with the cosmic blueprint you were born with.
Let’s get into how you can harness the power of your astrological birth chart to create a compelling and deeply personal brand that resonates with your audience.
Creating a Stellar Brand Identity
At the heart of every successful business is a strong and well-crafted brand strategy and visual identity. Astrology offers a rich tapestry of symbols, colors, archetypes, and other associations that can be interwoven into a brand’s visuals.
Say you have a predominance of Leo in your natal chart. Your brand can utilize bold and rich colors, gold, and graphic elements that feel fun and flamboyant.
Finding your Audience & Messaging
Astrology offers a look into who your people are and how you can connect with them. Look to your 11th house of networks and groups, and base your messaging on the sign and any planets and aspects.
Perhaps you have the Moon in Pisces here. This suggests you can easily connect with your people on a deep and emotional level and that you might connect more with a female audience.
Timing
In addition to informing visuals and messaging, astrology can help you with your decision making for your business. By looking to planetary transits, you can identify auspicious moments for product launches, promotions, and business initiatives. Say you’re launching a new product in your makeup line, you’ll want to pick a day and time that Venus, the planet of beauty, is well situated in your chart.
Astrology offers a unique opportunity for businesses to differentiate themselves in a crowded marketplace and forge meaningful connections with their audience. By incorporating astrological elements into brand design and messaging, entrepreneurs can craft compelling narratives, align with their cosmic tribe, and create memorable brand experiences.
