The Lobby
Made in collaboration with Ky & Will Allport at Outline
BRAND IDENTITYThe Lobby is an inspiring social experience that gives shoppers the confidence to discover and try new things, bringing a sense of community to shopping. They feature casual, personal videos created by diverse and inspiring personalities who show off their style and point of view.
The Mark symbolizes the dimensionality of video-based content in a digital environment. Stylistically, it is reminiscence of floor tiling found in malls or hotel lobbies.
